A COMMON MISCONCEPTION —  ANYTHING THAT SPARKLES IS SWAROVSKI AKA STRASS.

MANY CONSUMERS, ESPECIALLY THOSE NOT FAMILIAR WITH GENUINE SWAROVSKI CRYSTALS, MIGHT NOT FULLY UNDERSTAND THE DISTINCTION BETWEEN AUTHENTIC AUSTRIAN CRYSTALS AND REGULAR RHINESTONES. THIS LEAVES CONSUMERS TO TRUST THE INTEGRITY OF THE SELLERS.

SOME SELLERS LACK THE KNOWLEDGE, WHILE OTHERS KNOWINGLY EXPLOIT THE AUSTRIAN BRAND'S REPUTATION, DECEIVING CUSTOMERS BY ADVERTISING SEEMINGLY LUXURIOUS ITEMS AT A FRACTION OF THEIR PRICE, WHILE USING MUCH CHEAPER RHINESTONES.

THESE DECEIVING PRACTICES LEAVE CONSUMERS CONFUSED WHY SOME SELLERS ADVERTISE THEIR "SWAROVSKI" LICENSE PLATE FRAMES FOR $60-$100 WHILE OTHERS FOR OVER $200. 

EDUCATING CONSUMERS:

✨ WHAT ARE THE SWAROVSKI CRYSTALS?

AUSTRIAN CRYSTALS STAND AS THE PINNACLE OF LUXURY, CELEBRATED FOR THEIR UNPARALLELED CLARITY AND UNMATCHED SPARKLE. CRAFTED THROUGH A HIGHLY INNOVATIVE AND PRECISE MANUFACTURING PROCESS, THESE CRYSTALS ARE MADE FROM A COMBINATION OF PREMIUM RAW MATERIALS—INCLUDING QUARTZ SAND, MINERALS, AND NATURAL ELEMENTS. PERFECTED OVER MORE THAN A CENTURY, THEY UNDERGO METICULOUS PRECISION CUTTING AND CUTTING-EDGE TECHNOLOGY PROCESS, ACCOMPANIED BY STRICT QUALITY CONTROL THAT GUARANTEE CONSISTENT SIZES, COLORS, AND FLAWLESS CLARITY.

IN RECENT YEARS, SWAROVSKI HAS REVOLUTIONIZED CRYSTAL PRODUCTION WITH THE INTRODUCTION OF THEIR ADVANCED LEAD-FREE CRYSTAL TECHNOLOGY, KNOWN AS "ADVANCED CRYSTAL." THIS INNOVATION WAS DESIGNED TO MEET STRICT INTERNATIONAL ENVIRONMENTAL AND SAFETY STANDARDS WHILE MAINTAINING THE EXCEPTIONAL SPARKLE AND QUALITY SWAROVSKI IS KNOWN FOR. THE NO-LEAD FORMULA USES SPECIALIZED TECHNIQUES TO CREATE A CRYSTAL THAT IS NOT ONLY SAFER BUT ALSO MORE ENVIRONMENTALLY FRIENDLY, WITHOUT COMPROMISING THE LUXURY AND GLAMOUR ASSOCIATED WITH THE SWAROVSKI NAME.

THIS RIGOROUS PRODUCTION PROCESS DIRECTLY INFLUENCES THE PRICING OF SWAROVSKI CRYSTALS. DUE TO THEIR PRICE STRUCTURE, ANYTHING CREATED WITH GENUINE AUSTRIAN CRYSTALS IS PRICED AT A PREMIUM AND RESERVED EXCLUSIVELY FOR LUXURY ITEMS, REFLECTING THEIR UNMATCHED QUALITY AND INTRINSIC VALUE.

✨ WHAT ARE THE RHINESTONES?

RHINESTONES, IN CONTRAST, SERVE AS A BROAD TERM ENCOMPASSING ANY FORM OF DECORATIVE "BLING." CRAFTED FROM DIVERSE MATERIALS LIKE GLASS, ACRYLIC, OR PLASTIC, THE QUALITY OF THESE MATERIALS INFLUENCES THE OVERALL CLARITY. UNLIKE AUSTRIAN CRYSTALS, GLASS RHINESTONES ARE MANUFACTURED USING A SIMPLER AND MORE COST-EFFECTIVE PROCESS. THEY ARE CREATED BY A MOLDING PROCESS RATHER THAN PRECISION CUTTING. THIS DISTINCTION RESULTS IN VARIATIONS ACROSS COLOR BATCHES, INCONSISTENT SIZES, SHAPES, LESS CLARITY, AND LONGEVITY.

WHILE GLASS RHINESTONES STILL OFFER A BEAUTIFUL GLITTERING APPEARANCE, THEIR PRODUCTION PROCESS MAKES THEM A MORE AFFORDABLE OPTION THAT MAY LACK THE DURABILITY, CLARITY, AND LUXURIOUS SPARKLE OF HIGHER-QUALITY AUSTRIAN CRYSTALS. THIS MAKES THEM MORE SUITED FOR LOWER-COST APPLICATIONS AND MASS-PRODUCED ITEMS.

IN CONCLUSION:

WHETHER YOU'RE ENTRANCED BY THE TIMELESS LUXURY OF FINEST QUALITY AUSTRIAN CRYSTALS OR ENTICED BY THE AFFORDABILITY OF PREMIUM GLASS RHINESTONES - OUR MISSION GOES BEYOND TRANSACTIONAL. WE INVITE YOU TO  EXPERIENCE NOT ONLY THE INTEGRITY OF OUR PRODUCT, BUT ALSO THE INTRICATE ARTISTRY WITH CRAFTSMANSHIP THAT BREATHES LIFE INTO THE EVERY BESPOKE GIFT WE MAKE.

FOR 20 YEARS, ICY COUTURE HAS CONSISTENTLY STOOD AS THE GO-TO DESTINATION FOR UNPARALLELED CRYSTAL CUSTOMIZATION EXPERTISE. EXPLORE OUR WEBSITE TODAY TO DISCOVER THE PERFECT CUSTOM CRYSTALLIZED GIFT FOR ANY OCCASION AND LET US HELP YOU CREATE SOMETHING TRULY UNFORGETTABLE!